NockerGeek.net
23May/125

The Yearly Price Increase

It's the end of May, and that means that the yearly GW price increase is upon us. I've taken the data, stripped out all the generic hobby and Warhammer Fantasy kits and sorted it out by product type here, and the numbers indicate a few patterns:

  • Space Marine vehicles (and their Chaos counterparts) got hit particularly hard with the price gun. Rhinos are $37, Razorbacks are $41 (and still a better deal than a Rhino), anything with a decent gun on it is almost $58, and Land Raiders are almost $75. The big loser is the Stormraven, which just jumped up from $66 to $82.50, ensuring that no one will want one that badly.
  • 40K Terrain is jumping up sharply in price. Cities of Death buildings and the Imperial Bastion are jumping up by nearly a third on average,  and the bag of craters is almost half again as expensive.
  • Everything Finecast is getting a bump, although not a huge one for the most part. Squads, on the other hand, especially Eldar aspect warriors, got a much larger increase.
  • The supplemental rulebooks (Apocalypse, Cities of Death, Planetstrike, Battle Missions) are all getting a large price bump-up as well. This is especially interesting if 6th Edition is coming out, as it may very well make those books somewhat obsolete.
  • MCs and Walkers got a small bump, except for the Daemon Prince; it went up 25%.
  • Battleforces got more expensive once again for no real clear reason. I'd guess it was because vehicles in general got more expensive, but there are enough inconsistencies there in what's included and what got increased elsewhere that it doesn't quite fit. Once again, though, GW continues pricing the "starter kits" for each army out of the range of newer players.
  • Squad boxes, for the most part, were ignored, with some minor price increases on a few older kits like Necron Warriors and Tau Fire Warriors. Tau Stealth Suits and Chaos Spawn got the biggest increases, which is fine because no one takes either of those anyway.

The two things that boggle me the most about these price increases are the steep Space Marine vehicle increases and the Battleforce increases. Space Marines make up roughly half of the 40K armies in some form or other; it's either GW trying to adjust the meta by making those armies (or at least the mechanized versions of them) more expensive, or they're just trying to wring more cash from the power armor players. Most likely, it's the latter. The Battleforces, though... that one just makes no logical sense to me. If anything, you'd want to sell those boxes at a break-even point rather than as a profit maker. Those are the kits that help new players get into the game with an army quickly (even if some of them are of dubious quality contents-wise), and putting them further out of the reach of someone who might approach the game casually is a sure way to keep the hobby from growing.

I will say this, though. I'm very glad I purchased the parts for my Black Templars army when I did, because pretty much everything I needed for it - the codex, the Battleforce, the BT upgrade sprues, and all the vehicles - just jumped in price. I hope I don't have to buy too many more things for it (apart from squads, since they're static price-wise for now), just because the prices are making it harder and harder to justify picking up things as add-ons. It also makes tournament play less appealing, as I'd rather just play casually with what I have than try to buy more models to tailor a tournament list. I can also say, with some certainty, that I won't be picking up a 4th 40K army in the future. I have 2 finished that have plenty of models left to work on, and 1 that's locked in and being built. I'll be lucky if I can afford upgrades for my Tau and CSM when their new updates come in the next year or so.

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  • Magiler

    “The supplemental rulebooks … … it may very well
    make those books somewhat obsolete.”
    … or obligatory to play regular game!

  • Magiler

    “Tau Stealth Suits and Chaos Spawn got the biggest increases, which is fine because no one takes either of those anyway.” …until new codices will show up, and then these guys will be super-awsome auto-include units!

  • http://davethegamer.wordpress.com/ davethegamer

    What are they thinking?  Seriously, as a business guy, the way to make profits long term is NOT to raise prices – have they never herd of supply and demand?

    Sounds like we need to organize a boycott to send a message to gw ….this is insane.
    how can I ever convince anyone new to get into the hobby now…

  • http://www.nockergeek.net NockerGeek

    I don’t think a boycott is the way to go; the number of people that would take part in one isn’t large enough to make much of a dent in GW’s sales. Besides, most people who are upset enough to boycott tend to already own one or more “completed” armies, so not buying any more doesn’t really impact them directly; it’s not really a sacrifice with any meaning.

    Sales of certain things will slow down, or not. Most of the increases aren’t actually huge – $4 more per Rhino isn’t likely to break the bank much. What will slow down is anyone buying a large army all at once, because the cumulative effect of all the increases at once makes buying a 1500/1750/2000-point army rather prohibitive. That’s what really frustrates me about the increase in battleforce prices; it’s going to make it that much harder for a new player to buy in even at a smaller point level.

    It won’t drive me away from the game, but I wouldn’t blame anyone who wanted to take their gaming dollars elsewhere. I just wouldn’t get your hopes up that there’ll be a large line following those people.

  • http://www.nockergeek.net NockerGeek

    Cities of Death won’t be obligatory; it’s already an obsolete book thanks to being a 4E book, and most of the rules have been overridden by what’s in 5E. Apoc? Not likely. Battle missions? Nope. Planetstrike? Doubtful.

    But what it does point to is that 6E won’t be necessarily including the rules from these books, either. Or if they do, it’ll be in a format that either partially overrides the book (see Cities of Death) or expands upon/provides a more basic version of something in those books (strategems, formations, more varied mission types, etc.).